Green Mountains,
Great Opportunities
An early-stage venture capital firm focused on financing businesses in Vermont and surrounding regions, FreshTracks’ expertise, networks, resources and capital support innovative businesses through multiple rounds of financing and stages of growth.
Mamava
Mamava delivers design solutions for nursing mothers on the go, making the world a friendlier place to pump or breast feed.
DealerPolicy
DealerPolicy provides auto dealers with a digital platform built on a simple premise: customers get far more value when they buy insurance at the same time that they buy their car.
EatingWell
The EatingWell Media Group became the leading national source of contemporary nutrition, cooking and wellness information for a growing audience of health-conscious readers and digital users.
Ogee
Ogee’s clean-label, certified organic skincare products feature innovative and effective ingredients reduce wrinkles, instantly moisturize and restore healthy, smooth, and glowing skin.
SunCommon
SunCommon was founded with a mission is to tear down the barriers to renewable energy and make going solar easy and affordable for all.
Caledonia Spirits
Caledonia Spirits was founded on a vision to support working landscapes and local agriculture by making Barr Hill craft spirits from regional raw materials.
Faraday
Faraday is a B2B cloud software provider which uses ethical artificial intelligence to help direct to consumer companies make predictions using responsible data.
Equity Investments
Based in Shelburne VT, FreshTracks Capital manages a family of early-stage venture capital funds that are invested with a core focus on Vermont companies.
Portfolio
Fresh Tracks Capital favors businesses with the potential for creating defensible competitive advantages, and seeks out proven, high-performing management teams to lead these companies. Learn more about some of the businesses we work with.
WHO WE ARE
Meet Our Team
The experience, education, background and resources of the FreshTracks team make it a deeply rooted yet agile investor.
Lee E. Bouyea
General Partner and Managing Director
Lee Bouyea is General Partner and Managing Director at FreshTracks Capital, focusing his efforts on software and technology investments for the firm. He joined the team in 2005 during the investing life of FreshTracks’ first fund.
T.J. Whalen
General Partner & Managing Director
T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, focusing his efforts on consumer opportunities for the fund. T.J. brings 25+ years of consumer product strategy, brand, marketing and sales leadership to FreshTracks.
Cairn G. Cross
Co-founder & Managing Director
Cross is a co-founder of FreshTracks Capital and has served as a Managing Director of the firm since its founding in 2000. Cairn is the lead partner for FreshTracks’ investments in Faraday, DealerPolicy, ThinkMD, Virtual Peaker, Vermont Teddy Bear, SunCommon, NativeEnergy and Mamava.
Holly J. Killary
Bookkeeper/Founding Member
Holly is Bookkeeper and Administrative Assistant for FreshTracks Capital, and is responsible for managing portfolio company documents and the fund accounting, assisting with quarterly and year end financial reporting, annual audits, and event planning.
Latest News
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Nine-Figure DTC Brand Ogee Pushes Further Into Retail
After surpassing nine figures in revenue through its direct-to-consumer channel, Ogee is aiming to conquer brick-and-mortar retail. This month, the makeup and skincare brand debuted on Nordstrom’s website and in… Read More…
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DataBlend Acquired by eOne Solutions
April 29, 2025 / by Kate Johnson FARGO, North Dakota. eOne Solutions, a leading software publisher of innovative integration and data management solutions with a long history serving the Microsoft… Read More…
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Entrepreneurs Pitch Investment Ideas on the Slopes at FreshTracks Capital’s 25th Anniversary Peak Pitch Event to be Held on March 11th at Sugarbush
FreshTracks Capital is celebrating its 25th anniversary with its annual Peak Pitch event, where entrepreneurs will pitch their business plans to seasoned investors on the slopes at Sugarbush Resort on… Read More…
Latest from Twitter
Ogee Pushes Further into Retail with Nordstrom Launch:
Check out this video from Todd Smith, demonstrating TAHO, Opnbook’s next-generation infrastructure software. https://youtu.be/7t5OtBcRU1Q?si=K6XicVb3R1fUZTyA
Impact On Our Community
46
VERMONT COMPANIES INVESTED IN
TO-DATE
$35MM
CAPITAL INVESTED SINCE 2000
$7MM
AVERAGE ANNUAL REVENUE GENERATED BY A FRESHTRACKS PORTFOLIO COMPANY
$600K
AVERAGE FRESHTRACKS INVESTMENT PER COMPANY