Faraday is a cloud software provider delivering better customer acquisition to the home improvement industry. Faraday’s software-as-a-service (SaaS) application improves its users’ customer acquisition metrics by revealing the best strategies for winning new business.
The application helps users generate targeting hypotheses, facilitates multi-channel outreach through a network of vendors, and tracks results to highlight the best-performing approaches. Also included is a predictive analytics engine that identifies customers most likely to convert. Faraday’s current customers come from the residential solar and energy efficiency industries, where the cost of acquiring a customer is 5–8 times higher than for other home improvements.
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