Faraday is a cloud software provider delivering better customer acquisition to the home improvement industry. Faraday’s software-as-a-service (SaaS) application improves its users’ customer acquisition metrics by revealing the best strategies for winning new business.

The application helps users generate targeting hypotheses, facilitates multi-channel outreach through a network of vendors, and tracks results to highlight the best-performing approaches. Also included is a predictive analytics engine that identifies customers most likely to convert.  Faraday’s current customers come from the residential solar and energy efficiency industries, where the cost of acquiring a customer is 5–8 times higher than for other home improvements.

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Featured Press


  • Faraday AI Platform Chosen by NYSERDA

    Faraday, Inc. has been chosen to provide its multichannel data-driven customer targeting tools and complementary consulting services to contractors participating in New York State Energy Research and Development Authority (NYSERDA) programs base on their unique artificial intelligence (AI) platform and experience in clean energy. The platform enables contractors to analyze key geographies and households likely… Read more »

  • Faraday Awarded $1MM from DOE

    Faraday’s map-driven platform includes nearly a terabyte of data on 100 million U.S. households and leverages advanced machine learning algorithms to pinpoint households most likely to make specific investments.