FreshTracks completed an investment in its 7th portfolio company, IrisVR, from its third fund, FreshTracks Capital III. IrisVR is a software platform allowing architects to automatically convert design files into a virtual reality format, so that clients can explore and “inhabit” a virtual 3D building prior to construction of a physical structure. “We are delighted to announce the close of our seed round with such an esteemed group of investors who are committed to virtual reality for professional applications; IrisVR is bringing enterprise software to a space that has been largely dominated by gaming and entertainment,” says Nate Beatty, CTO. “We have been building something really special over the past two years. The capability to see a design rendered in virtual reality is a game changer for both businesses and the consumer, and we are gratified at how many building professionals have adopted our platform to bring their designs to reality with our technology.”
To read IrisVR’s press release, click here: IrisVR Brings Virtual Reality to Architecture, Construction & Design.