Sports Innovation Lab is an insights, data, and analytics company that enables brands and
sports properties to build more effective sponsorships, improve targeted advertising, and
enhance fan experiences. Known for its pioneering research on fan behavior and the
commercialization of the women’s sports market, Sports Innovation Lab’s flagship Sports Data
Cloud offering built on proprietary observational, transactional, and deterministic fan data is
evolving how organizations use data to understand their customers and acquire more of them –
starting with sports & entertainment. Learn how global brands including the NFL, Nike, NHL,
Ally Financial, WNBA, and NASCAR use Sports Innovation Lab’s data, audiences, and strategic
advisory to drive revenue by visiting sportsilab.com.