After surpassing nine figures in revenue through its direct-to-consumer channel, Ogee is aiming to conquer brick-and-mortar retail.
This month, the makeup and skincare brand debuted on Nordstrom’s website and in the department store retailer’s New York City flagship as part of an interactive four-shelf gondola display that features a video showing the Arizona farm where the brand sources the cold-pressed extra virgin jojoba oil that powers its products. Ogee’s assortment at Nordstrom encompasses bestsellers like $96 Crystal Contour Collection, a kit that contains cream bronzer, blush and highlighter sticks, $86 Activated Botanical Primer, $88 Brightening Botanical Eye Balm and newer hits like $48 Skin Enhancing Primer SPF 40. The brand is set to launch in an additional 14 Nordstrom doors in September.
Adding investors to its cap table has also helped keep Ogee in line when it came to spending. Between 2017 and 2022, it raised $14.3 million over a series of three rounds from the likes of Birchview Capital, Coastal Ventures, Trinity Capital, FreshTracks Capital, Hula and ZRF Partners. Stark says the brand isn’t currently looking to raise any more equity funding.
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