By Allison Smith, Forbes Contributor
Genius Sports, a data, technology, and broadcast company that connects sports, betting and media recently acquired Sport Innovation Lab. Sport Innovation Lab has made a name for itself in the industry since 2016 as the premiere outlet in the world for collecting and reporting on sport fan data.
Particularly, Sport Innovation Lab was one of the first entities to study the fan behavior and motivations behind women’s sports fans, helping build the business case for the valuation and growth of women’s sports by completing the largest observation of women’s sports consumer behaviors.
Furthermore, Sport Innovation Lab has worked with a large portfolio of sport organizations that includes ESPN, FanDuel, Draft Kings, Amazon, New Balance, NHL, LPGA, NWSL and more.
Josh Walker, CEO of Sports Innovation Lab, said, “Joining forces with Genius Sports represents an incredible opportunity for both our business and our team. Genius has always led the way in making sports more innovative, reshaping how technology connects fans to the games they love. We look forward to uniting our visions, scaling our platform globally, and delivering even greater value to our clients and partners.”
To read the full article, please click here: Genius Sports Acquires Sports Innovation Lab, Premiere Fan Data Platform.
