BBC’s Coverage of Ello:


Ello, which launched in August, has also become a Public Benefit Corporation, which prohibits its current and any future owners from breaking that promise.  The network plans to make money by introducing micro-payments for additional features.

“There are ‘freemium’ successes like Linked In and in gaming. Ello is taking a unique spin on this,” said Lee Bouyea, of FreshTracks Capital, one of the platform’s new backers.  “We are long-term investors. We have a company on our portfolio we invested in for nine years before they were successful. We look long term for a company to grow something of scale and value.”

To read the coverage on BBC, click here: