BBC’s Coverage of Ello:
Ello, which launched in August, has also become a Public Benefit Corporation, which prohibits its current and any future owners from breaking that promise. The network plans to make money by introducing micro-payments for additional features.
“There are ‘freemium’ successes like Linked In and in gaming. Ello is taking a unique spin on this,” said Lee Bouyea, of FreshTracks Capital, one of the platform’s new backers. “We are long-term investors. We have a company on our portfolio we invested in for nine years before they were successful. We look long term for a company to grow something of scale and value.”
To read the coverage on BBC, click here: http://www.bbc.com/news/technology-29725891