R.E.D.D., Radiant Energy Deliciously Delivered, has rebranded with better taste and texture and updated ingredients, adding more plant-based protein and probiotics. The bars no longer have any caffeine and each bar has only 3-5 grams of sugar. All bars remain gluten-free, kosher, vegan, soy-free and non-GMO.

The rebranded product will launch with the original line of 5 great tasting on-the-go bars: peanut butter, oatmeal, chocolate, salted caramel and mint chocolate, with new Redd products introduced later this year.

The new brand language draws inspiration from the worlds of wellness, beauty and design. “When looking at our audience, and also at bigger consumer trends in the marketplace, we found that pop colors and playful graphics complement the lifestyle of the millennial generation who see nutrition, fashion, and social media as all interconnected ways of self- expression,” said Peter Van Alstine, CEO. In addition to the refreshed packaging, R.E.D.D. will be taking a more focused approach to its brand marketing by targeting a specific demographic which further aligns with its strategy and will double down its efforts in social media. Read the coverage here: REDD Refreshes and Rebrands Energy Bars