Redd (Radiant Energy Deliciously Delivered) was founded by Alden Blease, who while in college became obsessed with finding the healthiest, most nutrient-rich foods in the world.  Alden was joined in 2016 by CEO Peter Van Alstine to launch Redd, and they’ve been on a roll ever since.

Within the fast-growing energy bar category, Redd offers great-tasting plant-based superfood energy bars that deliver “A new generation of protein bar”.  Redd bars feature clean protein (pumpkin seed, pea, and hemp proteins) that efficiently convert to energy, superfoods that include turmeric, goji berry, mushroom and acai powders, vitamins, minerals, prebiotics, and probiotics and are soy and gluten free, vegan, and non-GMO. Redd’s products are uncompromised, and they are committed to developing highly-functional, nutrient-dense, indulgent, on-the-go superfoods.

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Featured Press


  • R.E.D.D. Refreshes Energy Bar Line

    R.E.D.D., Radiant Energy Deliciously Delivered, has rebranded with better taste and texture and updated ingredients, adding more plant-based protein and probiotics. The bars no longer have any caffeine and each bar has only 3-5 grams of sugar. All bars remain gluten-free, kosher, vegan, soy-free and non-GMO. The rebranded product will launch with the original line… Read more »

  • FreshTracks Capital Expands Consumer Brand Investments

    FreshTracks Capital announces further investments in growing consumer brands in the region with Redd superfood energy bars and Reilly’s HempVet nutritional pet supplements.