The New York Times

Direct response marketing company, TV Goods, recently purchased, which promotes PajamaJeans for Hampton Direct.  With more than 2 million customers and 700,000 email subscribers, TV Goods is experimenting with new technologies to make it easier and faster for impulse buyers to make their purchases.  Online videos sent via email, TV remotes that enable direct purchasing from a TV ad, and cell phones are just some of the ways to make selling and purchasing faster. According to Sonia Makurdsik, a marketing consultant for Hampton Direct, 70 percent of non-store sales come from online purchases.  “Flipping through the channel is note enough,” she said.  “Your brand message needs to be present wherever the consumer is.”

To read more, click here: Impulse Buying on TV Enters Even a Faster Pace