Ello coverage on NECN:

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Ello, a sleek and stylish social media site that recently launched, has seen explosive growth in the past few weeks, according to the Vermont venture capital firm that provided a significant amount of funding for the start-up.

Lee Bouyea of Fresh Tracks Capital in Shelburne told New England Cable News 30,000 people or more an hour have been signing up for the site using invitation codes that are meant to control Ello’s expansion during its beta phase.

“There’s real evidence that people want this and they’re fed up with existing social media alternatives,” Bouyea said. “Over time, we can build a nice scalable business.”

To view the NECN video, click here: Ello.