“Drink Maple is making its branding a little simpler.

The Vermont-based maker of maple and watermelon water products is rebranding as Drink Simple, introducing at Natural Products Expo West 2018 a new look for its product portfolio. The products will maintain the same formulation and come in the same 12 oz. bottle, but the new name allows the company to better expand its identity to include non-maple based products.”

“The soul of the brand is not based on maple,” co-founder Kate Weiler told BevNET. “[The name change] enables us to move toward a broader platform and creates a brand that stands for who we are.” Read more at Bevnet.com