Ello coverage on Marketplace.org:

ellologo

While that might cause some people to see red, a startup named Ello saw a business opportunity. The social media site promises not to show its users ads or mine their data. And Ello is striking a chord with consumers: The social media site said it’s getting 45,000 requests to join an hour.

Paul Budnitz, CEO and co-founder at Ello, says, unlike Facebook, the social media site isn’t trying to get everyone on Earth to sign up.  “It doesn’t have to be worth $30 billion to be successful. It can just be a good business,” Budnitz said.

To hear the full piece, click here: http://www.marketplace.org/topics/tech/social-network-no-ads