Coverage from Seven Days:

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But Ello has been brewing for months — in Vermont, of all places. The company is based in Burlington and funded by Vermont venture capital.

Ello shares the same address — 47 Maple Street, the home of the Karma Bird House and a number of start-up companies — as Budnitz’s high-end bicycle company, Budnitz Bicycles.

“We practice venture capital in a way that very few people practice it. We’re really small-town venture. We’re patient, we have long exit horizons, we’ve had some successes, we’ve been around for awhile,” Cross told the website.

To read the full coverage, click here: Seven Days on Ello.