Tech Crunch

The following is an excerpt from the press release announcing Quirky's $16 million Series B funding.  To read the complete original article, please click here: Quirky Raises $16 Million in Social Product Development Platform

Quirky, a social network for product development, has raised $16 million in Series B funding
 led by Norwest Venture Partners with RRE Ventures participating in the round. This brings Quirky’s total funding up to $29 million (Quirky quietly raised $5 million earlier this year).

Quirky, which is brainchild of serial entrepreneur Ben Kaufman (he’s behind mophie and kluster), is a platform for product ideas that are born on napkin doodles and in other unorthodox ways. The site tries to use crowdsourcing to develop the product, by engaging participants in collaborating on every aspect of product creation – from ideation, design, naming, manufacturing, marketing, to sales. It’s sort of similar a social network for product development.