"Of all the ideas submitted each week, we look at the most meaningful product we can bring to market," said 23- year-old founder Ben Kaufman, the former teenage wunderkind who developed and sold Mophie, an iPod accessories company built on the back of suggestions from users.

"We act as curator, brand manager, product design team," said Kaufman, whose venture has raised $7.5 million in private funding to date.