Xconomy Boston

The following are excerpts from this piece.  To read the complete original article, click here:Brighter Planet Expands to San Francisco

Brighter Planet, a provider of online and offline products that aim to help people and businesses reduce their carbon footprints, is downsizing its Vermont offices and expanding in San Francisco, company CEO Pattie Prairie says. 

The startup, which was formed by students and a faculty member at Vermont's prestigious Middlebury College in 2006, is moving out of its headquarters in Middlebury, VT.  Brighter Planet has found that California has a more fertile business landscape than Vermont's rolling green hills.  The firm, which launched a social Web app for the enviornmentally conscious set last year, is following in the footsteps of other social Web firms - most notably Facebook and Twitter - that are based in the Golden State.