Carbon Offsets Daily

Following is an excerpt from this piece.  To read the complete original article, pleae click here: Interview: Brighter Planet CEO, Patti Prairie

"The new Brighterplanet.com is like a personal trainer, or Weight Watchers, or a personal-finance tool like mint.com; it helps you discover how to get started and keep making changes, provides feedback on your performance, and helps people connect with a supportive community that shares the same goal. No one is currently providing the kind of help most of us need to live more carbon-free. We believe that it takes a movement to fight climate change. A grass roots movement. And what better way to help grow a grass roots movement than with a social web application?"