WCAC.COM

Following is an excerpt from this piece.  To read the complete original article, please click here:  Vermont Teddy Bear Refocuses

Vermont Teddy Bear diversified a few years ago, asding a mail-order pajama business, which has grown into the largest part of this business.  But teddy bears remain the core and the new CEO here says he's building that part. 

"We've been a terrific success in selling teddy bears to adult males, that is the foundation of our business, and frankly, we want to continue with that relationship with adult males," Gilbert said. "But in additon to that, the natural market for teddy bears is as a gift for kids."  And so Vermont Teddy Bear is refocusing on kids, which means get the message out to parents--and grandparents.  That cuddly feeling is full of warmth and security--not a bad thing in touch economic times.