Fast Company.com

Following is an excerpt from this piece.  To read the complete original article please click here:  Quirky: A Crowd-Sourced Way to Produce Your Designs

Quirky farms out the vetting process for new ideas to the Quirky community, that ultimately decides if the idea gets produced. Quirky's ingenuity lies in the way the incentives are aligned--the community has a financial motive to stay active and push the ideas they really believe in. So far, one product is already available for pre-order: The Slingback, a universal wire retractor that eliminates loose power cords and costs $9.99.