Advertising Age

The following is an excerpt from this piece.  To read the original complete article, please click here: Group Decision-Making Tool Kluster

Freddie Laker, Director of Digital Strategy at Sapient says, "I met with Kluster's CEO Ben Kauffman last week in NY. Apparently a couple of other agencies have been using the tool in a similar way and Kluster has identified this as a great industry with which to align themselves. They're going to release a new version of their tool focused on the agency world, and anyone that is interested should reach out to them, as it's not posted on their site. I'm a big believer that this is less about the technology that Kluster brings to the table, and more about the cultural shifts it takes within an agency to change the creative process into something that is more relevant for our times. There is one thing that shouldn't be in doubt -- Kluster and great agencies have at least one thing in common: both are in the business of creating great ideas."