Here is a promotional video from ISIS which gives a good sense of their product mix and the company's approach to the market.  A few quotables from the video include:

ISIS fits women - because we are women

Women who can cook dinner on a campfire, and mashmallows on the stove,

Who hibernate in winter and conquer it – sometimes on the same day.

We’re women committee to community, to our bodies, our families, and our planet. 

We’re women who love and honor our daughters, mothers and grandmothers – and Mother Nature.

To view the video, please click on the frame below.