Peak Pitch - Entrepreneurs Get A Lift

3/28/2008

The Barre Montpelier Times Argus

Following is an excerpt from this piece. To read the complete original article, please click here: Entrepreneurs Get A Lift.

The small talk turns to margaritas Friday morning during a chairlift ride at Bolton Valley's Timberline Lodge.

Tim McCaffery explains to Virginia Munkelwitz the vexing problem margarita drinkers face: More often than not they lick the salt off of their glass rims well before the drink is finished. Obviously you can't turn the half-full glass over to reapply the salt.

Munkelwitz nods in agreement. Yes, this is a conundrum. McCaffery then moves quickly to his ingenious solution – a hand-held device called The Edge, which re-applies salt to the rim of the upright, half-full margarita glass.

There. Problem solved. And why shouldn't it be? McCaffery has applied his considerable engineering and entrepreneurial talent, which includes a B.S. in chemical engineering from the University of New Hampshire, an M.S. in materials science and engineering from the University of New Hampshire and an M.B.A. from the MIT Sloan School of Management, to the project.

This young CEO of Boston's Lime Designs Inc., is well beyond the quirky inventor's stage with this product. His current problem is finding investors to help him get The Edge out into the consumer barware market.

This chairlift ride is an opportunity to do just that.peak_pitch_2008_1.jpg

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