Brighter Planet - Credit Cards' Latest Pitch: Green Benefits

2/6/2008

Wall Street Journal

Following is an excerpt from this piece. To read the complete original article, please click here: wallstreetjournal_green-credit-cards-ii.pdf.

Bank of America Corp. followed in November with its own green card, Brighter Planet Visa, which matches every dollar spent with one point that can be accumulated and traded in for "carbon offsets." Carbon offsets are meant to reduce the impact of emissions made somewhere else -- such as by planting trees.

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