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FastCompany 

When Robert became chief executive of the company in 1997, she shifted its focus from simply making and selling teddy bears to "BearGrams" -- stuffed bears dressed in costumes as gifts for special occasions. Now the company also offers PajamaGrams (elaborate packaged PJs for women) and TastyGrams (fine foods from cheesecake to Maine lobster). Revenues in fiscal year 2004 were $55 million